Well, it’s happened. November is very nearly over, and we’re down to the final topic in our series. It’s so strange
to me, that the year is already almost gone. It’s been an interesting year, a
fun year, and a difficult year… but I’m not sure I’d say I’m ready to let it
go. To that end, next month’s topic will be a lot of fun. I already have my
topic figured out, my schedule determined. I think you’ll really like it.
For today, let’s talk about one
last thing you can do to make sure your books are seen by the highest number of
people, and that you are noticed as the amazing writer you are. One last
question I want you to answer. One last thing I want you to think about.
How many stores are you in?
Remember, it’s not just about
Barnes & Noble. Though BN is the biggest (actual) bookstore that’s left in the
country, it’s not the only one where people shop. In fact, I know a lot of
people who primarily shop at small bookstores, locally owned or independent
bookstores, places where money is going to go to help the economy of their city
rather than lining the pockets of yet another millionaire.
In order to be seen by those people, to be seen by as many people as possible, you need to be in the most stores possible.
Consignment is not the enemy. I
know some of you are thinking that you’d rather be making a full profit than
having to deal with consignment rates, having to work with stores that might
not have the best records possible, but the thing is, there are people shopping
in those stores. Even if you’re not making as much money off the books as you
could be, you’re still getting your book into people’s hands. Local people will
see it. They’ll see that you’re an author based out of their city, their state,
and that’s something really cool. People like to support locals, no matter where
in the States they’re from. New Mexicans support New Mexicans. Alabamans
support Alabamans. That’s just how it goes.
What you have to do is make sure
you’re in the line of sight of as many of those people as possible. So, don’t
just get your book onto Amazon and into Barnes & Noble and call it good.
Get into the local stores. Put your books on the shelves of the little shops
downtown. Get into places where your books can be seen by people's eyes, touched by their hands, where people you might not be
able to reach any other way will finally see your book and realize how great an
author you are.
There are millions of potential readers out there. All you have to do is get your book in their sights.
So do that, in as many possible
ways you can.
Get seen. Be read.
That’s what we’re all going for, in
the end.
[love]
{Rani D.}