Hey everyone, it’s Deanna Leah again! I hope you had a great
Thanksgiving!
Rani and I have an exciting announcement for you guys! We
have two book signings coming up this holiday season!
December 5th we will be at Title Wave Books in
Albuquerque, New Mexico, which is really exciting because that was where I
found my first job organizing books, answering phones and working the cash
register. It will be fun to go back there and see my Title Wave family again.
Our second book signing will be at Under Charlie’s Covers in
Bernalillo New Mexico on December 13th!
I hope as many of you as possible will show up and please
share with your friends! To keep updated about this signing keep up with us on
Facebook through our pages, Deanna Leah and Rani Divine.
Now I want to talk a little about how to make YOUR book
signing a success.
These book signings coming up will be my first and so I am
drawing from what Rani and I have discussed and some videos and blog posts that
I have read from other authors, especially this YouTube video: https://www.youtube.com/watch?v=c6ZAANNNMW0
by author Stephanie Newell.
So here are five things you should always do when planning
your book signing:
1. Make sure you have enough books!
This should be obvious, but how do you know how many books
you should bring? For a small bookstore, or if you aren’t super well known yet,
I would recommend maybe 20-25 books for each signing you do. If you don’t have
enough, which hopefully won’t be the case, you can use step 2
2. Have an email list, business cards and links to your online sites readily available
You don’t just want the people to come and buy your book,
you want to keep them as your audience! You want them to be able to get back to
you about your book, to find out about new works you have created and to be
able to buy more copies for their friends and family! Having bookmarks, fliers
or business cards with your Facebook page or website on it and asking them if
they would like to supply you with your email address will help you, and them,
in the long run.
3. Make your chosen location and your signing table match with the emotional theme of your book(s)
This is all about appealing to your audience and to the
professional look of your table. Keep a consistent color theme throughout,
allow your books to be the most prominent feature and accent everything with
information about you and future works.
4. Have a special pen to sign with
You don’t want your signed book to look just like every
other signed book. Choose a signature pen type and stroke that is uniquely you
so that when people see your signature they know that it’s you.
5. SMILE!
You are more likely to draw in unsuspecting customers if you
are friendly, available to talk to and answer questions and have the customer’s
interests in mind. It is important that you be approachable (for more on this
topic see Ranis post on Confidence vs. Pride at www.typewritersjourney.wordpress.com)
Enjoy the rest of your weekend and be sure to keep us in
mind!
~ Deanna