Hey everyone, it’s Deanna Leah again! I hope you had a great Thanksgiving!
Rani and I have an exciting announcement for you guys! We have two book signings coming up this holiday season!
December 5th we will be at Title Wave Books in Albuquerque, New Mexico, which is really exciting because that was where I found my first job organizing books, answering phones and working the cash register. It will be fun to go back there and see my Title Wave family again.
Our second book signing will be at Under Charlie’s Covers in Bernalillo New Mexico on December 13th!
I hope as many of you as possible will show up and please share with your friends! To keep updated about this signing keep up with us on Facebook through our pages, Deanna Leah and Rani Divine.
Now I want to talk a little about how to make YOUR book signing a success.
These book signings coming up will be my first and so I am drawing from what Rani and I have discussed and some videos and blog posts that I have read from other authors, especially this YouTube video: https://www.youtube.com/watch?v=c6ZAANNNMW0 by author Stephanie Newell.
So here are five things you should always do when planning your book signing:
1. Make sure you have enough books!
This should be obvious, but how do you know how many books you should bring? For a small bookstore, or if you aren’t super well known yet, I would recommend maybe 20-25 books for each signing you do. If you don’t have enough, which hopefully won’t be the case, you can use step 2
2. Have an email list, business cards and links to your online sites readily available
You don’t just want the people to come and buy your book, you want to keep them as your audience! You want them to be able to get back to you about your book, to find out about new works you have created and to be able to buy more copies for their friends and family! Having bookmarks, fliers or business cards with your Facebook page or website on it and asking them if they would like to supply you with your email address will help you, and them, in the long run.
3. Make your chosen location and your signing table match with the emotional theme of your book(s)
This is all about appealing to your audience and to the professional look of your table. Keep a consistent color theme throughout, allow your books to be the most prominent feature and accent everything with information about you and future works.
4. Have a special pen to sign with
You don’t want your signed book to look just like every other signed book. Choose a signature pen type and stroke that is uniquely you so that when people see your signature they know that it’s you.
You are more likely to draw in unsuspecting customers if you are friendly, available to talk to and answer questions and have the customer’s interests in mind. It is important that you be approachable (for more on this topic see Ranis post on Confidence vs. Pride at www.typewritersjourney.wordpress.com)
Enjoy the rest of your weekend and be sure to keep us in mind!